Open AccessThe Relationship between Brand-program Congruencyand Purchase Intention
Author(s) -
Liening Cheng,
Seungmo Kim
Publication year - 2016
Publication title -
international journal of applied sports sciences
Language(s) - English
Resource type - Journals
eISSN - 2233-7946
pISSN - 1598-2939
DOI - 10.24985/ijass.2016.28.2.123
Subject(s) - advertising , psychology , business , marketing