Open AccessTheoretical and methodical aspects of forming the mechanism of anticrisis management of marketing communications of pharmaceutical enterprises
Author(s) -
А. B. Olkhovska,
В. В. Малый
Publication year - 2019
Publication title -
upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï
Language(s) - English
Resource type - Journals
eISSN - 2519-8807
pISSN - 2311-1127
DOI - 10.24959/uekj.19.1
Subject(s) - business , marketing , promotion (chess) , crisis management , competitor analysis , distrust , mechanism (biology) , trademark , publicity , crisis communication , reputation , public relations , economics , law , philosophy , epistemology , management , politics , political science