Open AccessThe scientific and theoretical substantiation for directions of the marketing communication activity development of the pharmaceutical market subjects in the context of the concept of the social and ethical promotion
Author(s) -
А. B. Olkhovska,
В. В. Малый
Publication year - 2018
Publication title -
socìalʹna farmacìâ v ohoronì zdorov'â
Language(s) - English
Resource type - Journals
eISSN - 2518-1564
pISSN - 2413-6085
DOI - 10.24959/sphhcj.18.130
Subject(s) - promotion (chess) , social marketing , context (archaeology) , marketing , business , engineering ethics , public relations , psychology , sociology , political science , engineering , geography , politics , law , archaeology