Open AccessConceptual issues of relationship marketing.Formation of the marketing business network of a pharmaceutical enterprise
Author(s) -
O. P. Piven,
I. V. Tkachenko
Publication year - 2016
Publication title -
socìalʹna farmacìâ v ohoronì zdorov'â
Language(s) - English
Resource type - Journals
eISSN - 2518-1564
pISSN - 2413-6085
DOI - 10.24959/sphhcj.16.45
Subject(s) - relationship marketing , marketing , business , marketing management , marketing research , marketing strategy , return on marketing investment , competitor analysis , loyalty business model , business marketing , service (business) , service quality