Open AccessThe Use of Celebrity Influence Model in Pandemic Communication: Examining Micro-Celebrities’ Instagram Accounts
Author(s) -
Özlem Alikılıç,
Asuman Özer
Publication year - 2021
Publication title -
ankara üniversitesi ilef dergisi/ankara üniversitesi ilef dergisi
Language(s) - English
Resource type - Journals
eISSN - 2148-7219
pISSN - 2458-9209
DOI - 10.24955/ilef.1037992
Subject(s) - influencer marketing , entertainment , social media , pandemic , advertising , covid-19 , value (mathematics) , psychology , sociology , political science , business , computer science , marketing , medicine , world wide web , disease , pathology , machine learning , relationship marketing , infectious disease (medical specialty) , law , marketing management