Open AccessAttributes of Celebrity Endorsers and Their Influence on University Students’ Intention to Purchase Fashion Products
Author(s) -
Deo Sabokwigina,
Husna Yip Lim,
Hosea Mpogole
Publication year - 2022
Publication title -
international journal of humanities and social studies
Language(s) - English
Resource type - Journals
ISSN - 2321-9203
DOI - 10.24940/theijhss/2022/v10/i2/hs2202-032
Subject(s) - attractiveness , advertising , confirmatory factor analysis , psychology , structural equation modeling , marketing , business , social psychology , mathematics , statistics , psychoanalysis , service (business)