Open AccessAssessing the Effect of Customer Satisfaction and Trust on Customer Loyalty: The Preceding Role of Service Quality in Rural Banking in Ghana
Author(s) -
Joseph Akanyako,
John Ayuekanbey Awaab,
Francis Apalazoeya
Publication year - 2020
Publication title -
international journal of humanities and social studies
Language(s) - English
Resource type - Journals
ISSN - 2321-9203
DOI - 10.24940/theijhss/2020/v8/i1/hs2001-064
Subject(s) - business , customer satisfaction , loyalty business model , marketing , customer retention , loyalty , service quality , sample (material) , customer delight , customer advocacy , quality (philosophy) , service (business) , customer to customer , philosophy , epistemology , chemistry , chromatography