Open AccessThe Mediating Role of Relationship Quality in the Linkage between Perceived Quality and Customer Loyalty
Author(s) -
Phuong The Nguyen,
Hieu V. Cao,
Hiep M. Phuoc,
Phong T. Tran
Publication year - 2022
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2022/v10/i3/bm2203-021
Subject(s) - structural equation modeling , mediation , loyalty business model , loyalty , context (archaeology) , linkage (software) , quality (philosophy) , marketing , business , service quality , empirical research , relationship marketing , service (business) , computer science , sociology , marketing management , mathematics , statistics , epistemology , gene , machine learning , paleontology , social science , biochemistry , chemistry , philosophy , biology