Open AccessAn Invisible Occupation Perspective of Online Influencers in China: An Overview and Discussion
Author(s) -
Fan Wu,
Dong Woo Yang,
Minmin Shao
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i9/bm2109-035
Subject(s) - influencer marketing , china , perspective (graphical) , the internet , chinese economy , social media , economy , business , political science , marketing , economics , computer science , artificial intelligence , world wide web , relationship marketing , law , marketing management