Open AccessThe Effect of Marketing Mix on Purchase Decisions: A Study at Chatime in Indonesia
Author(s) -
Fida Nurfalah,
. Indrawati
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i8/bm2108-053
Subject(s) - marketing , nonprobability sampling , promotion (chess) , business , purchasing , product (mathematics) , marketing mix , competitor analysis , consumption (sociology) , descriptive statistics , advertising , mathematics , population , social science , statistics , demography , geometry , sociology , politics , political science , law