Open AccessOnline Advertising and Online Shopping Behaviour: Perspectives of Uses and Gratification Theory
Author(s) -
Obinna C. Ojiaku,
Promise I. Ebizie,
Philip A. Nwankwo
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i7/bm2107-047
Subject(s) - gratification , advertising , online advertising , interactivity , entertainment , contextual advertising , the internet , advertising research , promotion (chess) , business , marketing , psychology , computer science , world wide web , political science , social psychology , politics , law