
E-marketing Practices and Consumer Patronage: A Conceptual and Extant Literature Approach
Author(s) -
Igbigbi Jennifer Ogheneochuko
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i7/bm2105-024
Subject(s) - extant taxon , marketing , business , the internet , social media , advertising , conceptual framework , database transaction , sociology , political science , computer science , social science , evolutionary biology , world wide web , programming language , law , biology