Open AccessIndustry Factors and Adoption of Market Orientation Practices in Nigerian Small Business Enterprises
Author(s) -
Adekunle AbiodunIdris
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i4/bm2104-019
Subject(s) - marketing , business , market orientation , descriptive statistics , rivalry , competitive advantage , attractiveness , nonprobability sampling , industrial organization , economics , statistics , mathematics , psychology , population , demography , sociology , psychoanalysis , macroeconomics