Open AccessExploring a Three Parameter Environmental Assuredness Correlate of a Fast-Moving Consumer Goods (FMCG) Firm Market Share Performance in Port Harcourt, Rivers State, Nigeria
Author(s) -
Yirakpoa Victoria Ikaba,
Henry N Kpunee
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i2/bm2102-007
Subject(s) - market share , fast moving consumer goods , marketing , cronbach's alpha , product (mathematics) , market share analysis , respondent , product innovation , business , population , port harcourt , descriptive statistics , new product development , economics , industrial organization , statistics , mathematics , order (exchange) , market microstructure , geometry , demography , finance , sociology , political science , law , service (business) , socioeconomics