Open AccessDevelopment of the Digital Banking Customer Retention Model (DBCRM) through the Evaluation of Service Dimensions: The Case Study of Lloyds Bank, United Kingdom
Author(s) -
Indunil Dona,
Uma Mohan
Publication year - 2021
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2021/v9/i10/bm2110-002
Subject(s) - customer retention , business , customer satisfaction , banking industry , service (business) , order (exchange) , loyalty business model , marketing , reliability (semiconductor) , service quality , accounting , finance , power (physics) , physics , quantum mechanics