Open AccessContribution to Higher Education in Ghana: Improving Student Enrolment through Application of the 7Ps of Marketing
Author(s) -
Eric S. Donkor,
Kofi Adesi Kyei
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i9/bm2006-040
Subject(s) - promotion (chess) , marketing , higher education , product (mathematics) , institution , quality (philosophy) , educational institution , competition (biology) , marketing mix , business , medical education , public relations , psychology , sociology , economics , political science , economic growth , pedagogy , medicine , social science , ecology , philosophy , geometry , mathematics , epistemology , politics , law , biology