Open AccessAdvertising to Children: A Qualitative Investigation of the Effect of Different Advertising Formats on Children’s Attitudes towards Sports’ Brands
Author(s) -
Wael Kortam,
Alaa Tarek,
Ranya Yousif
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i8/154347-380618-1-sm
Subject(s) - advertising , context (archaeology) , product (mathematics) , affect (linguistics) , exploratory research , advertising research , advertising campaign , psychology , online advertising , marketing , business , computer science , sociology , the internet , mathematics , world wide web , paleontology , geometry , communication , anthropology , biology