Open AccessBrand Activation in Driving Customer Engagement: Theoretical and Practice Review
Author(s) -
Nisal Gunawardane,
D. K. Thilina
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i5/bm2005-003
Subject(s) - business , brand awareness , brand loyalty , marketing , brand management , customer engagement , experiential learning , advertising , brand extension , order (exchange) , psychology , computer science , social media , world wide web , mathematics education , finance