Open AccessBeyond Nation Branding to Building Country Brands through Marketing Mix
Author(s) -
K. Hilda Muteshi,
Sule Maina
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i5/bm2005-001
Subject(s) - marketing , marketing mix , business , developing country , tourism , competition (biology) , advertising , economics , economic growth , political science , ecology , law , biology