Open AccessMSMEs Marketing Strategies in Increasing Competitiveness in Modern Retail Markets Case Studies Medan City Indonesia and Kota Bharu Malaysia
Author(s) -
Agus Edy Rangkuti,
Rismawati Rismawati,
Netty,
Juli Suzlin bt Mohd Jalaludin,
Norhidayah Bt Mohd Salleh,
Melissa Khor Suan Chin
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i3/bm2003-039
Subject(s) - business , marketing