Open AccessMarketing Capability and Firm Performance: Mediating Role of New Product Development and Management Innovation
Author(s) -
Olalekan U. Asihkia,
G. O. Makinde,
Abiodun Babatunde Onamusi
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i2/bm2002-033
Subject(s) - mediation , business , marketing , new product development , product (mathematics) , regression analysis , product innovation , business administration , mathematics , statistics , geometry , political science , law