Open AccessPublic Relation as an Essential Marketing Tool in Attracting and Retaining Membership in Non-governmental Organizations
Author(s) -
Okereke Chukwuemeka Chidiadi
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i12/bm2012-045
Subject(s) - public sector marketing , marketing , business to government , business , marketing management , promotion (chess) , marketing mix , public relations , relation (database) , leverage (statistics) , relationship marketing , return on marketing investment , context (archaeology) , political science , computer science , politics , database , machine learning , law , paleontology , biology