Open AccessResearch to Explore the Components of University Brand Equity from the Student Perspectives: A Study in Hanoi City, Vietnam
Author(s) -
Le Thu Ha,
Hua Zhang
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i12/bm2012-017
Subject(s) - brand equity , polling , loyalty , brand loyalty , psychology , marketing , advertising , value (mathematics) , quality (philosophy) , sociology , business , medical education , mathematics , computer science , medicine , philosophy , statistics , epistemology , operating system