Open AccessImpact of Promotional Activities on Consumers’ Patronage on Alcoholic Products in Ilesa, Osun State, Nigeria
Author(s) -
Motunrayo Oladele Ajao
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i11/bm2011-041
Subject(s) - promotion (chess) , business , advertising , government (linguistics) , population , marketing , descriptive statistics , nonprobability sampling , sales promotion , environmental health , medicine , political science , sales management , mathematics , linguistics , philosophy , statistics , politics , law