Open AccessModel of Measuring Marketing Effectiveness Using Marketing Audit Approach: Literature Review
Author(s) -
Resanti Lestari,
Rudy Wahyono,
Aris Siswati
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i10/bm2010-045
Subject(s) - audit , marketing research , quantitative marketing research , marketing , marketing management , business , marketing effectiveness , return on marketing investment , marketing strategy , measure (data warehouse) , marketing mix , business marketing , process management , computer science , accounting , data mining