
Application of Social Media for Personal Branding: A Conceptual Review
Author(s) -
N. W. O. K. D. S. P. Nanayakkara,
D.M.R. Dissanayake
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i1/bm2001-059
Subject(s) - social media , corporate branding , context (archaeology) , empirical research , public relations , empirical evidence , social capital , relevance (law) , sociology , social identity theory , business , advertising , marketing , brand management , political science , social science , social group , paleontology , philosophy , epistemology , biology , law