Open AccessMobile Advertising: An Antecedent for Customer Purchase Intention of Clothing Materials among Female Students of Public Universities in Ekiti State
Author(s) -
Christie Folake Ogundipe,
Sunday A. Olasehinde,
Oluwafunmilayo Bankole
Publication year - 2020
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2020/v8/i1/bm2001-018
Subject(s) - advertising , clothing , credibility , entertainment , mobile phone , affect (linguistics) , psychology , antecedent (behavioral psychology) , population , business , engineering , social psychology , medicine , political science , law , telecommunications , environmental health , communication