Open AccessEffect of Differentiation Focus Strategy on Performance by Selected Car Rental Business: A Case of Nairobi City County, Kenya
Author(s) -
Rodgers Norman Demba,
Vincent Ochieng’ Ogal,
Jedidah Muli
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2019/v7/i8/bm1908-066
Subject(s) - renting , focus (optics) , business , rental housing , marketing , advertising , civil engineering , engineering , physics , optics