Open AccessThe Mediating Effect of Customer Perception in the Relationship between Marketing Strategies and Firm Performance of Food and Beverage Processing Companies in Kenya
Author(s) -
Nthenge Daniel Mulinge,
Raymond Musyoka,
Kinoti Mary W,
Ndungu Francis Kibera
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2019/v7/i3/bm1903-028
Subject(s) - business , marketing , perception , advertising , psychology , neuroscience