Open AccessImpact of CRM on Retail Banking Customers Perception of Satisfaction and Loyalty: A Case Study of Pakistani Banks
Author(s) -
Sana Mateen,
Ashfaque Ahmed,
Muhammad Tariq,
Abdul Haseeb Khan
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2019/v7/i12/bm1912-035
Subject(s) - marketing , business , loyalty , customer satisfaction , likert scale , loyalty business model , general partnership , value (mathematics) , customer equity , banking industry , reliability (semiconductor) , customer retention , customer relationship management , perception , service quality , statistics , psychology , accounting , service (business) , finance , mathematics , neuroscience , power (physics) , physics , quantum mechanics