Open AccessModerating Effect of Customer Engagement on New Product Development Capability and New Product Performance in Baby-Diaper Industry in Nigeria
Author(s) -
Abiodun Babatunde Onamusi
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2019/v7/i12/bm1912-025
Subject(s) - new product development , moderation , product (mathematics) , marketing , business , product management , customer engagement , product strategy , computer science , geometry , mathematics , world wide web , social media , machine learning