Open AccessIntention to Buy Green Cosmetics Products: Application of the Theory of Planned Behavior
Author(s) -
I Putu Gede Dutama Wiesa,
Ni Wayan Sri Suprapti
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2019/v7/i11/bm1910-068
Subject(s) - cosmetics , theory of planned behavior , marketing , green marketing , nonprobability sampling , business , perception , norm (philosophy) , environmentally friendly , advertising , sample (material) , control (management) , psychology , economics , sociology , population , political science , management , chemistry , medicine , ecology , demography , pathology , chromatography , neuroscience , law , biology