Open AccessInvestigation on the Impact of eWOM on Social Media towards the Purchase Intention of Consumers in Retail Industry in Sri Lanka
Author(s) -
Dasuni Naynthara Jayarathne
Publication year - 2018
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2321-8916
DOI - 10.24940/theijbm/2018/v6/i12/bm1812-010
Subject(s) - credibility , relevance (law) , trustworthiness , social media , sri lanka , advertising , descriptive statistics , marketing , business , psychology , computer science , sociology , political science , socioeconomics , mathematics , world wide web , tanzania , social psychology , statistics , law