Open AccessAssessing the Influence of Loyalty Programs on Customer Satisfaction by Mobile Phone Users in Selected Public Universities in Western Region of Kenya
Author(s) -
Kennedy Ntabo Otiso
Publication year - 2021
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2021/v10/i10/oct21013
Subject(s) - customer satisfaction , marketing , customer retention , loyalty business model , business , loyalty , customer delight , descriptive statistics , customer advocacy , phone , service (business) , advertising , service quality , mathematics , statistics , linguistics , philosophy