Open AccessManagement Information System (MIS): The Importance and Benefits of Marketing Intelligence to Support Nigerian SMEs Decision Making
Author(s) -
Abdulkadir Ahmed Surayyah
Publication year - 2020
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2020/v9/i12/dec20058
Subject(s) - marketing , business , competitive intelligence , government (linguistics) , work (physics) , knowledge management , marketing research , marketing strategy , marketing management , computer science , engineering , mechanical engineering , linguistics , philosophy