Open AccessEffect of Social Media Use on Guests’ Post Purchase Evaluation and Loyalty in Four and Five Star Hotels Kenya: Quantitative Approach
Author(s) -
Elizabeth Ockeyoh Otieno,
Billy Wadongo,
Erick Victor Onyango Fwaya
Publication year - 2019
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2019/v8/i7/jul19041
Subject(s) - social media , business , marketing , tourism , loyalty , service quality , service (business) , population , advertising , quality (philosophy) , sample (material) , sociology , geography , philosophy , chemistry , demography , archaeology , epistemology , chromatography , political science , law