Open AccessEco-Based Product Strategies and Marketing Performance of Quoted Food and Beverage Companies in Nigeria
Author(s) -
Acee Eke Beatrice Chinyere,
Nwokah Gladson
Publication year - 2019
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2019/v8/i1/jan19039
Subject(s) - profitability index , moderation , market share , marketing , product (mathematics) , business , likert scale , new product development , product proliferation , point of sale , product management , mathematics , computer science , geometry , statistics , finance , world wide web