Open AccessA Review of Place Branding Strategy in City Planning
Author(s) -
Fariha Ramli,
Dani Salleh
Publication year - 2018
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2018/v7/i3/mar18073
Subject(s) - place branding , competitor analysis , competition (biology) , brand strategy , position (finance) , perception , city marketing , strategic planning , business , marketing , public relations , advertising , political science , brand management , psychology , tourism , biology , ecology , finance , neuroscience , law