Open AccessStrategic Customer Relationship Management Practices: Employees’ Perception of its Influence on Competitive Advantage and Organizational Performance in the Nigerian Banking Sector
Author(s) -
Opaleye MuyiwaAdeleke,
Egwu Bridget Uchenna,
Adeyemi Omolade Sunday
Publication year - 2018
Publication title -
international journal of innovative research and development
Language(s) - English
Resource type - Journals
eISSN - 2278-7631
pISSN - 2278-0211
DOI - 10.24940/ijird/2018/v7/i2/jan18077
Subject(s) - business , competitive advantage , marketing , profitability index , customer relationship management , descriptive statistics , organizational performance , customer satisfaction , customer profitability , knowledge management , regression analysis , simple linear regression , customer retention , business administration , statistics , mathematics , computer science , finance , service quality , service (business)