Open AccessStrategi Pengembangan UMKM (Studi Empiris pada UMKM Industri Pengolahan Makanan di Kecamatan Wonosobo Kabupaten Wonosobo)
Author(s) -
M. Trihudiyatmanto
Publication year - 2021
Publication title -
journal missy
Language(s) - English
Resource type - Journals
ISSN - 2775-3700
DOI - 10.24929/missy.v2i1.1339
Subject(s) - business , accidental sampling , population , structural equation modeling , business administration , sample (material) , quality (philosophy) , marketing , sociology , philosophy , statistics , chemistry , demography , mathematics , epistemology , chromatography
This study aims to analyze the marketing mix strategy, quality of human resources, entrepreneurial characteristics, and accounting knowledge for the development of MSMEs in Wonosobo District. The population in this study were food processing industry business actors registered at the Department of Trade Industry, Cooperatives and UMKM, Wonosobodi Regency, Wonosobo District, which listed 315 MSMEs. The sample in this study was 76 business actors obtained through the accidental sampling technique and the SmartPLS structural equation model (SEM) analysis test. The results show that the marketing mix strategy, quality of human resources, entrepreneurial characteristics, and accounting knowledge have a positive and significant effect on the development of MSMEs in Wonosobo District.