Opening Act

This article describes a private, mid-sized university library’s experience of hosting a music festival-themed event in the library building as part of new student orientation, with program evaluation and student learning assessment at the forefront of planning. The authors and co-planners will discuss four years of data to explore the connection between library outreach and students’ use of the library, their perceptions of the institution, and the role the event plays in shaping student success. It offers recommendations for collaborating with academic libraries and approaches in future cross-campus collaborations, including using a scaffolding approach to outline the goals and assessment of any orientation and outreach event.