Open AccessEmerging Campus Issues
Author(s) -
Donna Lee Sullins,
Marilyn M. Helms
Publication year - 2019
Publication title -
the journal of college orientation and transition
Language(s) - English
Resource type - Journals
eISSN - 2690-4535
pISSN - 1534-2263
DOI - 10.24926/jcotr.v20i2.2836
Subject(s) - scope (computer science) , orientation (vector space) , marketing , public relations , university campus , business , political science , computer science , engineering , architectural engineering , mathematics , geometry , programming language
This article describes the challenges faced by marketing and orientation on an emerging campus, Dalton State College in Northwest Georgia. Based on the limited literature on emerging campuses, this paper highlights the issues involved in providing a realistic preview to current students, both in person and in marketing and orientation materials, while simultaneously considering the future size and scope of the campus.