Open AccessTypes and varieties of marketing in the context of digitalization: classification and essence
Author(s) -
Polina Andreevna Gorokhova
Publication year - 2021
Publication title -
kant
Language(s) - English
Resource type - Journals
ISSN - 2222-243X
DOI - 10.24923/2222-243x.2021-38.3
Subject(s) - context (archaeology) , marketing , marketing research , computer science , data science , business , geography , archaeology
The purpose of the article is to analyze and classify marketing in the context of digitalization. The article examines the approaches of researchers to the definition and classification of modern marketing trends. The author's classification of types, types and varieties of marketing in modern conditions is proposed.