Open AccessFormation of a strategy for tour promotion in the Arctic
Author(s) -
Н. В. Николаева
Publication year - 2020
Publication title -
kant
Language(s) - English
Resource type - Journals
ISSN - 2222-243X
DOI - 10.24923/2222-243x.2020-37.39
Subject(s) - promotion (chess) , tourism , arctic , the arctic , strengths and weaknesses , product (mathematics) , business , marketing , public relations , advertising , political science , ecology , psychology , oceanography , mathematics , social psychology , geometry , politics , law , biology , geology
The article discusses the features of the formation of a tourism promotion strategy in the Arctic. In the course of the research, special attention is paid to highlighting the strengths and weaknesses of a tourist destination, its opportunities and threats. It was also found that the content of the tourist product and the ways of its promotion in the low season should be separately worked out. In addition, special emphasis is placed on the need for cooperation with international operators and providers.