Open AccessTV advertising: the basic stages of the commercial implementations of the Russian television content
Author(s) -
Alina Ivanova
Publication year - 2020
Publication title -
kant
Language(s) - English
Resource type - Journals
ISSN - 2222-243X
DOI - 10.24923/2222-243x.2020-36.9
Subject(s) - television advertising , advertising , key (lock) , implementation , content (measure theory) , computer science , business , mathematics , computer security , programming language , mathematical analysis
This study examines the practice of implementation in Russian television content, analyzes the key stages of advertising placement on Russian television, and highlights the characteristic features inherent in Russian advertising practice. In conclusion, we draw a conclusion about the key competitive type of media for television in terms of the effectiveness of advertising integrations.