Open AccessInfluence of consumer culture on a person: diversification of values, ethics and meaning, decline of happiness
Author(s) -
Marina V. Grigoryeva
Publication year - 2020
Publication title -
kant
Language(s) - English
Resource type - Journals
ISSN - 2222-243X
DOI - 10.24923/2222-243x.2020-35.29
Subject(s) - happiness , meaning (existential) , feeling , diversification (marketing strategy) , sociology , environmental ethics , consumer culture , economic justice , social psychology , consumption (sociology) , aesthetics , social science , psychology , epistemology , political science , law , business , philosophy , marketing , advertising
Modern consumer society leads a superficial and individualized life characterized by trivial values and ultimately the loss of all purpose. The problem is cultural distortion and the resulting diversification of values, ethics, and meaning. In this regard, consumer culture is a threat to well-being through the environment, health and social structure. The importance of critical discourse on this issue is that it highlights the tension between individual freedom and social justice, feelings of happiness, and levels of consumption.