Open AccessA Proposed Partnership Scheme of Bangkok Mass Transit System (BTS) and Mice Corporations: Passenger Satisfaction and Tourism Transport Policy Approach
Author(s) -
Pem Dechen,
Sittichai Sanyost,
Ahmad Mujafar Syah
Publication year - 2021
Publication title -
e-journal of tourism/journal of tourism
Language(s) - English
Resource type - Journals
eISSN - 2541-0857
pISSN - 2407-392X
DOI - 10.24922/eot.v8i2.74318
Subject(s) - general partnership , tourism , novelty , business , thematic analysis , corporate governance , business tourism , benchmark (surveying) , incentive , marketing , qualitative research , finance , psychology , political science , geography , sociology , economics , social psychology , social science , geodesy , tourism geography , law , microeconomics
This research examined and proposed a partnership scheme between Bangkok Mass Transit System (BTS) and MICE corporations (MICE: meetings, incentives, conventions & exhibitions) where one representative from BTS and six respondents from six different MICE corporations volunteered in the study. The research was conducted by two different sequences and undertaken by a mixed methodology. Out of 400 ridership satisfaction questionnaires, 300 were validated to have ridership experiences to MICE venues with BTS. Post-passenger satisfaction study, the results were used to inform BTS and MICE corporations to navigate in-depth interviews. SPSS runs to quantify travel frequencies, demographic profiles, and passenger satisfaction while thematic analysis framed the interview results. The finding underscored the two major significances as they correspond to the objective of the study: (1) The overarching governance proposal of BTS’s short-term partnership scenario with MICE corporations - where an informed policy benchmark from “England Strategic Action Plan for Tourism 2010-2020” robustly examined; (2) the novelty over the deficient study of integrated transport-MICE strategic planning within the Southeast Asian region.