Open AccessPopularity of Tourist Attraction in Bali From the Perspective of Foreign Tourists
Author(s) -
I Nyoman Sudiarta
Publication year - 1970
Publication title -
e-journal of tourism/journal of tourism
Language(s) - English
Resource type - Journals
eISSN - 2541-0857
pISSN - 2407-392X
DOI - 10.24922/eot.v2i2.19497
Subject(s) - attraction , tourist attraction , popularity , tourism , competitor analysis , advertising , multidimensional scaling , nonprobability sampling , geography , dimension (graph theory) , statistical analysis , marketing , business , mathematics , psychology , statistics , sociology , social psychology , demography , population , philosophy , linguistics , archaeology , pure mathematics
This study aims to determine the popularity of tourist attraction in Bali, the position of a tourist attraction in Bali Respondents in this study were foreign tourists visiting Bali, the number of samples taken by 100 respondents by purposive sampling. Analysis of data using descriptive and statistical analysis of multidimensional scaling. The most popular attraction by tourists are Kuta, Sanur, Nusa Dua, Jimbaran, Tanah Lot and Ubud. Group tourist attraction in Bali positioned into four quadrant and two-dimensional. Dimension 1 is the tourist attractions that have many similarity or close competitors and dimension 2 is illustrates attraction that has a lot of differences or distant competitors.