Open AccessDziałalność promocyjna gmin w kontekście wspierania przedsiębiorczości (na przykładzie miasta Tarnobrzeg)
Author(s) -
Agnieszka Buś-Bidas
Publication year - 2012
Publication title -
przedsiębiorczość, edukacja
Language(s) - English
Resource type - Journals
eISSN - 2449-9048
pISSN - 2083-3296
DOI - 10.24917/20833296.8.22
Subject(s) - business , government (linguistics) , diversity (politics) , business administration , local government , sort , advertising , political science , mathematics , public administration , law , philosophy , linguistics , arithmetic
The main goal of this article is to present business promotional activities conducted by the local government of Tarnobrzeg town for stimulating internal and external investors to initiate and develop business undertakings in the municipality. The situation in Tarnobrzeg is far from satisfactory because there is no enough diversity and frequency in applying the promotional instruments. Furthermore, limited financial funds don’t allow this sort of activity to be sufficiently developed by the local government. A promotional strategy of the town is a chance here to enhance business promotional activities.