Open AccessPrzedsiębiorczość jako determinanta konkurencyjności organizacji zorientowanej projektowo
Author(s) -
Jacek Strojny,
Magdalena Berezowska
Publication year - 2007
Publication title -
przedsiębiorczość, edukacja
Language(s) - English
Resource type - Journals
eISSN - 2449-9048
pISSN - 2083-3296
DOI - 10.24917/20833296.3.29
Subject(s) - competitor analysis , entrepreneurship , marketing , business , new product development , product (mathematics) , value (mathematics) , competitive advantage , business administration , industrial organization , computer science , geometry , mathematics , finance , machine learning
Authors start from a theoretical debate about a change, and consequent uncertainty, as a determinant of a company growth and they recognize entrepreneurship as a fundamental attribute of a competitive organization. According to the authors entrepreneurship is strictly related to the innovation of the company. The creation of innovation as well as products development and reasonable use of them on the market, i.e. good interactive marketing and new or enhanced product launched to better fulfill customers’ needs and beat the competitors by value advantage - all of these decide on importance and success of the company. In the second part the authors explain how to build entrepreneurship in the project-oriented organization.